Investment discussions - Free Essay Example

Sample details Pages: 5 Words: 1537 Downloads: 8 Date added: 2017/06/26 Category Finance Essay Type Analytical essay Did you like this example? GENERAL INVESTMENTS DISCUSSIONS 1 All investors must make a decision whether to use hybrid, active or passive portfolio management system while investing in stocks and securities. The type of management system that an individual chooses can determine the success or failure of the person making the investments. Active and passive strategies have their own advantages and disadvantages. One main advantage of passive strategy is that little work is required, and the fees charged are low. This is because an investor does not have the need to pay portfolio managers and security analysts to carry out a research on the stocks, and make decisions for the investor (Barnes, 2009). Don’t waste time! Our writers will create an original "Investment discussions" essay for you Create order Wieland (2010) denotes that a passive investment strategy has a rate of return of 7% per annum. This, Wieland (2010) denotes that is the main disadvantage of a passive investment strategy. That is, an investor will not get a high return for his or her investments. Barnes (2009) denotes that an active strategy will incorporate a method in which an investor seeks to buy bonds or stocks expecting a high return. On this basis, its main advantage over passive strategy is that an investor can acquire unlimited return. However, this method is very expensive, and there is no guarantee of success. It is important to denote that approximately 80% of actively managed stocks usually underperform (Barnes, 2009). Those that perform well are not consistent over the years. On this basis, the best form of portfolio management is the hybrid system. This is because it is a combination of the passive and active investments strategies (Wieland, 2010). On this note, the hybrid system combines the advantages of these two investments strategies, as well as mitigating their disadvantages. Question Number Two: Toporowski (2010) denotes that one major strength of a projected P/E is its ability to explain the degree of confidence upon which investors have on a company. Toporowski (2010) further denotes that a P/E which is low in value will imply that investors do not have confidence with the company. On the other hand, a P/E which is high will denote that investors have confidence with the company. Investors will therefore purchase the various securities and stocks of these companies. On this note, the projected P/E ratio provides a guideline in which investors will know a company that performs well or not. However, the P/E ration has limitations. This is because the P/E ratio uses earnings as its indicator. It is important to denote it is possible to manipulate the earnings of a company. On this note, it is therefore possible to distort the P/E ratio of a company (Toporowski, 2010). However, one disadvantage of P/E is that it does not factor in the debts of the company; in fact, it only puts an emphasis on the price and market capitalization of the company under consideration. CAPE on the other hand is a technique which has the capability of predicting long term returns of a financial investment/security. However, it is unable to predict short term returns on a financial investment (Madura, 2012). Question Number Three: Grannum (2012) denotes that high frequency market leads to an increase in volatility. This in turn leads to a high liquidity in the securities market (Grannum, 2012). An increase in liquidity that is brought forth by high volatility is not a good thing for the securities market. This is because it increases speculations, which in turn will either reduce or increase the prices of the stocks or financial securities. It is important to denote that an increase in volatility increases the levels of changes of a stock. This is a conducive atmosphere for speculative trading to take place (Lee, 2011). This unpredictable change is therefore not conducive for an investor, therefore adding volatility by adding liquidity is not justified. This unpredictable change in the stock prices are brought about by speculative investor (Grannum, 2012) . It is also important to denote that fast-paced trading at the market is disadvantageous to other participants. This is because an order can be bought or sold before these people make a bid or request for the order under consideration. Flash orders on the other hand involves sending a certain stocks to certain investors such as banks, or even hedge funds before those shares are rolled out at the securities market. However, this service is controversial, with some investors accusing the stock exchanges of creating two markets, and being biased to another. They also denote that flash orders promote the trading ahead of orders by a small number of selected investors (Lee, 2011). However, it is important to denote that flash orders help to create liquidity, and they are in no means upfront trading. This is because they only last a matter of seconds, and this is enough for firms using a high frequency trading technique to respond. Flash orders are also small in number, and they cannot make any significant change in the market (Lee, 2011). Even though controversial, this technique of trading is legal under regulation 602 of stock market rules. Question Number Four: Greater openness by the Fed is a good issue, and this is because by communicating, the Fed is giving guidance to investors on how to invest, and the performance of the economy. Through better communication, the Federal Reserve will help the actors of the market to make good investments decisions, ensuring a return to their investments. Take for example when the Federal Reserve denotes that it is going to keep interests at a very low rate for a long period of time. By giving out this information, monetary organizations will be willing to lend money to people at a very lower rate (Hens and Rieger, 2010). It is important to denote that the Federal Reserve will always create some market waves through the information that they provide. This is because such kind of information will always affect the future of the countryà ¢Ã¢â€š ¬Ã¢â€ž ¢s monetary market. But, it is also important to denote that failing to provide the information under consideration will lead to uncertainties amongst investors. On this note, they will try to make their investment decisions through guesswork (Kaeppel, 2009). Hen and Rieger (2010) observe that these traders will not like it if the Federal Reserve fails to provide relevant information concerning the performance of the economy. This is because they depend on the information provided to make investment decisions (Hens and Rieger, 2010). To balance the various concerns regarding recession and inflation, the Federal Reserve should create policies that will help them monitor how people are spending their money, at the same time creating a policy that will encourage people to save some of their monies. Question Number Five: In my own opinion, the use of derivative is beneficial to the market. This is because if they are used effectively, derivatives can help investors to make profits from rate shifts in the currency exchange, changes in equity markets, and interest rates, and from changes in the international supply and demand of agricultural commodities and industrial metals. It is important to denote that there are two major benefits of derivatives, namely risk management and price discovery (Kawai and Prasad, 2011). Under price discovery, it is important to denote that the market prices of various stocks depend on the continuous movement of information. Information on factors such as debt default, refugee displacement, climatic conditions, environmental factors and political situations play a role in influencing the future prices of stocks. Information concerning these factors and the manner in which people absorb this type of information constantly affects the future price of the commodity under consideration (Sabalot, 2012). This is an aspect referred to as price discovery. It is important to denote that some derivative contracts are always based on these stocks. Another important function of the derivative market is the risk management role. Risk management refers to the process of identifying the desired and actual levels of risks, and altering the actual level of risk, to be equal to the desired level of risks. This process of risk management can fall under the categories of speculation and hedging. Hedging is referred to as a strategy or reducing risks by holding a market position. Speculation on the other hand refers to predicting the manner in which a market will move. Speculation, hedging and derivatives are an effective methods of managing risks by investors. References: Barnes, P. (2009). Stock market efficiency, insider dealing and market abuse. Farnham, Surrey, England: Gower. Grannum, S. D. (2012). Securities arbitration 2012. New York, NY: Practising Law Institute. Hens, T., Rieger, M. O. (2010). Financial economics. Berlin: Springer. Kaeppel, J. (2009). Seasonal stock market trends the definitive guide to calendar-based stock market trading. Hoboken, N.J.: John Wiley Sons. Kawai, M., Prasad, E. (2011). Financial market regulation and reforms in emerging markets. Washington, D.C.: Brookings Institution Press. Lee, R. (2011). Running the worlds markets the governance of financial infrastructure. Princeton, N.J.: Princeton University Press. Madura, J. (2012). International financial management (11th ed.). Mason, OH: South-Western, Cengage Learning. Sabalot, D. A. (2012). Butterworths securities financial services law handbook (13th ed.). London: LexisNexis. Toporowski, J. (2010). Why the world economy needs a financial crash and other critical essays on finance and financial economics. London: Anthem Press. Wieland, V. (2010). The science and practice of monetary policy today the Deutsche Bank Prize in Financial Economics 2007. New York: Springer.

Revenue-Recognition Problems in the Communications...

9-107-025 REV: AUGUST 23, 2007 PAUL HEALY Revenue-Recognition Problems in the Communications Equipment Industry On November 21, 2000, Lucent Technologies announced that it was revising its fourth-quarter results as a result of revenue-recognition problems discovered by its auditors during the year-end financial review. The revision lowered revenues by $125 million and earnings per share by 2 cents from 18 cents. In response, Lucent’s stock price fell by 16%, to $17.56. One month later, on December 22, Lucent announced that after a more comprehensive review, revenues for the fourth quarter would need to be adjusted downward by $679 million, to $8.7 billion, and that earnings per share would be revised from the initially predicted 18†¦show more content†¦In October, Richard McGinn, its chairman and CEO, was replaced by former CEO Henry Schacht. Exhibit 2 shows key news events for Lucent during 2000. Lucent attributed the revenue revisions affecting fiscal 2000 (its fiscal year ended on September 30) to a variety of factors. The initial $125 million adjustment was due to â€Å"mi sleading documentation and incomplete communications between a sales team and the financial organization with respect to offering a customer credits in connection with a software license.†1 The company stated that the recorded sale did not meet its revenue-recognition rules. As a result, one employee was fired, and disciplinary action was taken against several others. In subsequent revisions announced on December 22, Lucent took back $452 million in equipment that had been sold to systems integrators and distributors but not been passed on to customers because of their weakened financial condition. Lucent noted that in â€Å"verbal agreements† it had agreed to take back the equipment, and it resolved to fulfill this commitment to preserve customer relationships. Also, the company discovered that sales teams had verbally offered credits to customers for use at a later date to help secure fourth-quarter sales. It decided to reflect the credits as expenses in the fourth qu arter, reducing revenues by $74 million. Finally, revenue had beenShow MoreRelatedRevenue Recognition Problems in the Communications Equipment Industry1322 Words   |  6 Pagesï » ¿ Financial Reporting and Analysis – ACG6175 Date: 5/18/09 Revenue Recognition Problems in the Communications Equipment Industry 1 – In late 2000, Lucent announced that revenues would be adjusted downwards by $679 million as a result of revenue recognition problems. Yet the firms market capitalization plummeted by $24.7 billion. Why do you think the market reacted so negatively to Lucents announcements of the problems? 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Business Project Management German company Daimler AG

Question: Discuss about theBusiness Project Managementfor German company Daimler AG. Answer: Introduction Mercedes-Benz is one of the largest manufacturing automobile company as well as a division of German company Daimler AG. The company is well known for its luxury vehicles, coaches, buses and truck into worldwide market segmentation. Mercedes-Benz has come to the affect in 1926 and the headquarters is situated in Stuttgart Germany (Kaplan 2012). It is a first gasoline-powered automobile company in the world. The internal mission and vision statement of the company is not available publicly. There are some drives which show the value of Mercedes such as commitment of a legacy honor, considering the vision of every details and foresight of taking responsibility. As stated by Braun et al. (2016), the company maintains corporate social responsibility in environment which includes production and suppliers. The company has manufactured and assembled in across 20 countries into worldwide. It has a personal TV for customers in the company website. The company also has some strengths and weakn ess in the country. The cost of maintenance is high as well as there is a lack of capital constraints which the company is trying to reduce within the country (Benz 2013). Future Prospect of Investigation Situation Happening while Addressing new Technology According to Lagemann, Bhm and Binder (2015), in the 19th Century, the company was not so developed into worldwide. However, now the company is running well across the country but there is some issue which the company is facing to grow up in the future strategy of market segmentation. Previously there was lack of latest tools and technology by which the company had to face some difficulties in the market. Though the competition was not so high, the business had earned less profit because the concept of production was less on that time. Nowadays, the production has increased with the help of latest tools and technologies. At previous time, the company used some oldest machine by which the production was less and products are insufficient. There is an often of breakdown illustration which shows the high cost of maintenance across the country. Now the company is spreading internationally and making more profit into worldwide. Now the company is making new innovation with new and latest technology such as 3D cameras, night vision, radar and LED headlights those adjust the brightness of the car automatically. Mercedes has introduced a new S-Class car which is never launched before. Inadequacy of Existing Resource and Skills As stated by Braun et al. (2016), there is an existing resource of the company because it is running since the 19th Century. Previously there was more inadequacy of natural resource and skills because the company did not have more customers for its product. One of the basic reasons of inadequacy is the tourist customers of the company because there was a glowing influx of tourist as well as inadequate number of accommodation and Hotels. For this, more customers were not involved with the company. However, in the 21st Century, these issues are removing consistently from the company and making some fundamental approaches to reach the business at its success point. Competitors Action The company needs to maintain some constant new design for its products by which it can face challenges in the market when it becomes competitive. The company needs to have some retail consumers which can buy the products as daily basis. There are some competitive companies are also available in the marketing strategy which are also doing well business across the country such as Audi and BMW (Coad and Teruel 2012). These are the competitive companies of Mercedes. The company is now giving some design to its existing product by which it may get large segmentation of customers. In todays era, there are many challenges in the market for this the company is facing difficulties to sell its product. The company has to maintain this for well growth into global market segmentation. Unstable Situation The external environment will greatly affect business development of Mercedes in the coming future. In addition to a fluctuation in the laws, rules, taxonomy structures and regulations, the company will be significantly impacted with a re-defining of the market. An increase in pollution regulations, setting of atmospheric excretion standards and re-establishment of carbon offset rules will greatly drive the manager`s decision (Spry and Lukas 2016). Additionally, a development in the technological aspect within the country will also exert a pressure on the future progress levels. A launch of new services, automation or robotic control will help in building up new cars and further result in a brighter future. Supply Restriction Like any other company, Mercedes also is dependent on the regular supply of raw materials to ensure a smooth operation. Further, with a change in the downfall of sources there will be a vast change in framework of the firm. According to Serrano et al. (2015), apart from an additional impose of control on primary materials that will affect prices will ultimately lead to an uneven situation of the organization in the future. It is also noted that a increase in oil prices and deforestation of sources will also noticeably affect the growth of Mercedes in the coming days. Conclusion It can be observed that the consumers of the Mercedes Benz are highly satisfied with the service of the cars. The consumers, who are conscious about the brand, are willing to purchasing the cars from this organization. In addition, Mercedes Benz has a greater impact on the resale value. In this connection, it can be added that the resale price of the cars are comparatively higher than the other luxury cars due to the higher demand of the models of this definite car manufacturing company. Moreover, it can be mentioned that good communication skill with the consumers can effectively increase the sales of an organization. In this purpose, the management of the organization tried to provide training to the sale representatives, so that they can easily communicate with the consumers and can convince to the consumers to purchase cars from them. Furthermore, it can be added that Mercedes Benz has the efficient source of fund, which is provided by the Daimler Company. The investment fund is required for increasing the production. In this section, it can be mentioned that Mercedes Benz has been suffering from the slow growth. Mercedes Benz has facing a tough battle against BMW group as well as Volkswagen AG. Therefore, it can be noticed that global sales of Mercedes Benz has decreased by 19 percent from the year of 2007. Therefore, it can be mentioned that the management of the Mercedes Benz car manufacturing company requires taking some relevant marketing strategies, which can reduce the existing competition as well as can also increase the sales of the organization. The management of Mercedes Benz car manufacturing company can add some addition features in the cars and can provide this to the consumers in turn of affordable prices. Therefore, the consumers are also willing to purchase Mercedes Benz. On the other hand, it can be added that this car manufacturing company used to deliver their products to the consumers within the proposed date. As opined by Uhl and Gollenia (2016), it used to take long period t o the clients after their purchasing. Therefore, in this connection, it can be mentioned that the car manufacturing company requires delivering the cars within the proposed date. This will effectively increase the goodwill of the organization. Moreover, some of the models of this particular car manufacturing company are not easily available (Liebl 2013). Therefore, the consumers feel reluctant to buy the cars from this organization. In addition, it can be identified that the consumers sometimes require to pay a huge amount of tax in case of import of the models from outside of the country. Therefore, it can be stated that the consumers will suffer from the tax burden. After reviewing the business position of Mercedes Benz, it can be predicted that the revenue earning by the organization will be increased. In addition, it can be mentioned that the cost of production will also reduce; therefore, the profitability margin will also improve. In case of import of cars, government of a country will receive higher tax revenue from the dealers. References Benz, M., 2013. Mercedes Benz.Retrieved July,12, p.2013. Braun, T., Lckert, P., Duvinage, F. and Mackensen, A., 2016. Mercedes-Benz diesel technology OM654 near-engine-mounted SCR system for WLTP and RDE. In16. Internationales Stuttgarter Symposium(pp. 239-255). Springer Fachmedien Wiesbaden. Braun, T., Lckert, P., Duvinage, F. and Mackensen, A., 2016. Mercedes-Benz diesel technology OM654 near-engine-mounted SCR system for WLTP and RDE. In16. Internationales Stuttgarter Symposium(pp. 239-255). Springer Fachmedien Wiesbaden. Coad, A. and Teruel, M., 2012. Inter-firm rivalry and firm growth: is there any evidence of direct competition between firms?.Industrial and Corporate Change, p.dts018. Kaplan, A., 2012. design, construction and testing of the most efficient exhaust for a mercedes-benz c-class. Lagemann, I.V., Bhm, J. and Binder, S., 2015. Steel Pistons for Mercedes-Benz PC Diesel Engines Lightweight, Efficient and Sustainable.MTZ worldwide,76(6), pp.4-9. Liebl, C., 2013.Kommunikations-Controlling: Ein Beitrag zur Steuerung der Marketing-Kommunikation am Beispiel der Marke Mercedes-Benz. Springer-Verlag. Serrano, A., Faulin, J., Astiz, P., Snchez, M. and Belloso, J., 2015. Locating and Designing a Biorefinery Supply Chain under Uncertainty in Navarre: A Stochastic Facility Location Problem Case.Transportation Research Procedia,10, pp.704-713. Spry, A. and Lukas, B.A., 2016. Brand Portfolio Architecture and Firm Performance: The Moderating Impact of Generic Strategy. InLooking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing(pp. 866-867). Springer International Publishing. Uhl, A. and Gollenia, L.A., 2016.Business Transformation Essentials: Case Studies and Articles. Routledge.

Analysis of Wants by Grace Paley

Analysis of 'Wants' by Grace Paley Wants by American writer Grace Paley (1922 - 2007) is the opening story from the authors 1974 collection, Enormous Changes at the Last Minute. It later appeared in her 1994 The Collected Stories, and it has been widely anthologized. At about 800 words, the story could be considered a work of flash fiction. You can read it for free at Biblioklept. Plot Sitting on the steps of the neighborhood library, the narrator sees her ex-husband. He follows her into the library, where she returns two Edith Wharton books she has had for eighteen years and pays the fine. As the ex-spouses discuss their different perspectives on their marriage and its failure, the narrator checks out the same two novels she has just returned. The ex-husband announces that he will probably buy a sailboat.  He tells her, I always wanted a sailboat. [†¦] But you didnt want anything. After they separate, his remark bothers her more and more. She reflects that she doesnt want things, like a sailboat, but she does want to be a particular kind of person and to have particular kinds of relationships. At the end of the story, she returns the two books to the library. Passage of Time As the narrator returns the long-overdue library books, she marvels that she doesnt understand how time passes. Her ex-husband complains that she never invited the Bertrams to dinner, and in her response to him, her sense of time collapses completely. Paley writes: Thats possible, I said. But really, if you remember: first, my father was sick that Friday, then the children were born, then I had those Tuesday-night meetings, then the war began. We didnt seem to know them anymore. Her perspective starts at the level of a single day and one small social engagement, but it quickly sweeps out to a period of years and momentous events like the births of her children and the commencement of war. When she frames it this way, keeping library books for eighteen years seems like the blink of an eye. The Wants in Wants The ex-husband gloats that he is finally getting the sailboat he always wanted, and he complains that the narrator didnt want anything. He tells her, [A]s for you, its too late. Youll always want nothing. The sting of this comment only increases after the ex-husband has left and the narrator is left to ponder it. But what she realizes is that she does want something, but the things she wants look nothing like sailboats. She says: I want, for instance, to be a different person. I want to be the woman who brings these two books back in two weeks. I want to be the effective citizen who changes the school system and addresses the Board of Estimate on the troubles of this dear urban center.  [†¦] I wanted to have been married forever to one person, my ex-husband or my present one. What she wants is largely intangible, and much of it is unattainable. But while it may be comical to wish to be a different person, there is still hope that she can develop some attributes of the different person she wishes to be. The Down Payment Once the narrator has paid her fine, she immediately regains the goodwill of the librarian. She is forgiven her past faults in exactly the same measure that her ex-husband refuses to forgive her. In short, the librarian accepts her as a different person. The narrator could, if she wanted, repeat the exact same mistake of keeping the exact same books for another eighteen years. After all, she doesnt understand how time passes. When she checks out the identical books, she appears to be repeating all her same patterns. But its also possible that shes giving herself a second chance to get things right. She may have been on her way to being a different person long before her ex-husbands issued his scathing assessment of her. She notes that this morning - the same morning she took the books back to the library - she saw that the little sycamores the city had dreamily planted a couple of years before the kids were born had come that day to the prime of their lives. She saw time passing; she decided to do something different. Returning library books is, of course, mostly symbolic. Its a bit easier than, for instance, becoming an effective citizen. But just as the ex-husband has put a down payment on the sailboat - the thing he wants - the narrators returning the library books is a down payment on becoming the sort of person she wants to be.

Why I Like Architecture Essays - Computer-aided Design, Free Essays

Why I Like Architecture Essays - Computer-aided Design, Free Essays Why I Like Architecture My future as an architect. That is now my goal that I hope to reach hopefully very soon, at first I hadnt considered architecture has a career. When I started high school I was really thinking about becoming a chef because I like to make my own creation in food but then I changed my mind when I explored drafting now I can still design or create but only now in house which is more interesting. I choose drafting because it was a shop that I like and I was good at. From my 4 years of drafting I have acquired basic skill in drafting. I have work on freehanded sketching, actual working on the board I have use the basic tools like compass, protractor, ruler measuring and many other things. Then I moved a step up on to the computer where I spent three of my years there. I learn the CAD system and how it works once learning the system I could do the basic learning about mechanical drafting then I went on to architectual drafting which was the most interesting. In architectural drafting I learn the basic on a whole set of house plans and then I drew them up on AutoCAD on the computer. I really decided to be an architect for a living after my junior year in high school. I hope to have my own business and be very successful if life that is my goal that I must reach. I have been in a state competition for architectural drafting call VICA competing against the best in the state I also like to do many things like exercise by playing basketball, which is my favorite also, playing baseball and football any thing to keep me in shape, so that must mean I not lazy. To follow my goal I hope to go to collage for architecture for six years and get my bachelors then work for a couple of years and then hopefully open my own business and come to reach my goal from the beginning. I think that is a successful life to be in. Bibliography It talks about why its is a goog field to go in

Muscular and Skeletal system Worksheet Assignment

Muscular and Skeletal system Worksheet - Assignment Example 4. How does the saying â€Å"use it or lose it† apply to muscles? What type of exercise is the best way to improve muscle strength? Muscle size? In your answer, be sure to explain how the different types of exercise work to increase strength or size! The saying â€Å"use it or lose it† applies to muscles in the sense that muscles grow because of usage and working out. The lack of these activities brings about atrophy to muscles and their core neuro-pathways. The best type of exercise for improving muscle strength is resistance exercise while weightlifting improves muscle size. Resistance training develop muscle mass that causes one to revel in sturdier bones, an increased metabolism, and improved glucose management. Weightlifting enables one to regulate the quantity of weight that one lifts, target specific muscles, determine direction, rate, and scope of motion of every lift accurately. All muscles cross a joint to allow the movement of body parts. The attachment points of muscle to bone allow bone-to-bone connections through the muscles origins and insertion points. The origin point of a muscle connects a stationary bone to a more flexible one at the insertion

Corporate Social Responsibility College Essay Example | Topics and Well Written Essays - 1500 words

Corporate Social Responsibility College - Essay Example (Marrewijk 2003 p 95). The European Commission (2001) defines CSR so that it incorporates social, environmental and economical aspects: CSR is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis." (European Commission 2001) Companies like UPS, FedEx, DHL and a large number of other multinational and smaller organisations are beginning to, or indeed already have taken the concept of Corporate Social Responsibility (CSR) very seriously. The logistics and transportation sector plays a positive role in the economic development of societies, spreading opportunity and acting as a backbone for global development and communication, as well as contributing to communities. However, this sector also faces some strong emerging challenges to its perceived social responsibilities. The core business of this industry's direct relation with major sustainability issues such as environmental impact, traffic congestion, energy waste, safety and security, and sustainable infrastructure, puts logistics firms under the careful inspection of various stakeholders. There is a group of consumers who consider CSR in their purchasing decisions (Mohr Webb Harris 2001 p 45). 0ver the past few years, socially responsible consumers have been studied in relation to boycott behaviour (e.g. Klein 2003 p10 ) and cause related marketing (e.g. Polonsky 2001 p8) and it has been found that "negative CSR associations can have a detrimental effect on overall product evaluations, whereas positive CSR associations can enhance product evaluations" (Brown and Dacin 1997, p. 80). Recent surveys in Europe, the U.S. and Australia also suggest consumers do consider CSR policies in their purchasing decisions. The majority of surveyed consumers say they would pay more for goods and services marketed by socially responsible companies. (MORI 2001; Lloyd 2003 p58). Furthermore, as Kotler (1972) predicted, socially responsible consumer behaviour is growing . UPS UPS is one of the most active corporations in logistics sector on CSR issues. They are the biggest of 8 logistic companies in the world with a full triple bottom line report which is aligned with GRI; both sustainability and CSR are mentioned in their annual report for the last 3 years. The UPS website states that sustainability is in the heart of their business strategy. All CSR programs and initiatives are seen as business-as-usual in a well-managed company. Both the Chairman's statement and company mission statement explicitly states the importance of being a good corporate citizen. The Annual report includes a section called "Our Sustainability Statement". UPS has consistently ranked among the most admired companies in the country. They have reinforced the reputation of dependability and reliability by being conservative financially, being good corporate citizens and emphasizing social responsibility in the community. UPS is a tough competitive company but they understand the responsibility of a market leader. UPS policy promotes initiatives with the United Way, developing sustainability, increasing diversity, and limiting